Sidhartha Guru Product Leader
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Case Studies

A curated set of work focused on product leadership, decision-making, and measurable impact.

Connected CS: Automation-first service model
Featured
Defined a 3-year product vision for low-touch, automation-first customer service, aligning leadership and building execution capacity.
Customer ServiceAutomationOperating ModelVendor Strategy
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Web personalization platform
Featured
Built a personalization strategy and platform that enabled rapid experimentation and delivered significant booking uplift.
PersonalizationExperimentationMLPlatform
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Shopsy: 0→1 platform launch and 10× user growth
Case study
Owned the product and growth funnel for Flipkart’s value platform Shopsy.in—launching the platform, unlocking key conversion drivers, and scaling acquisition channels to drive 10× growth.
0→1GrowthConversion FunnelMarketplace
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